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The purpose of this paper is to analyze how meanings of body and identity are constructed when dieting. The paper utilizes cultural approach and focuses on the ways meanings of body and identity are constructed in social interaction.

A netnographic research design connected to qualitative diary research was applied in the study. Three web diaries including notes from a period longer than one year were analysed inductively. That is, the research questions were approached data driven.

Three themes showing the cultural meanings of dieting body were identified: “towards a better body”, “the ashamed body” and “back into control”. Moreover, two themes address the negotiating with the contradictory meanings of identity. They were labeled as “from invisible to visible” and “the humanlike scales”. The identified themes were further analysed in relation to previous findings presented by Thompson and Hirschman in their analysis of consumers' experiences of their embodied selves.

Little attention has been paid to dieting in previous cultural consumption studies even though meanings body and identity and their intertwining have been addressed. As the present findings are based on the naturally occurring data, they offer new ways to understand the meanings related to dieting. Maintaining the body project seems to be the project of becoming something (better) and therefore it asks the consumer to negotiate continuously with her body and identity. Consequently, the paper brings forth social and marketing implications that are developed on the grounds of findings.

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.

A Workshop sponsored by the EIPC in an attempt to provide insight into data transfer technology and its use for the printed circuit board industry was held in Berlin on 11–12 May. Course notes on the EIPC Electronic Data Transfer Committee (EDT Committee) and its activities were provided and the electronic host system, ECIS (EIPC Communication and Information System), was explained in detail.

This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury in its pristine and simplest form. The study focussed on silence in the setting of a church, which is a place typically intrinsically attached to silence. A qualitative semi-structured study was designed to explore how churches’ atmospheres contribute to the experience of silence, as well as what such moments of silence mean to the contemporary traveller. Silence in a church is very much defined by the place itself. For the traveller, silence is (1) a code of conduct, (2) an inner state, (3) a break, (4) an empowering experience and (5) a precious moment. The findings of this study can be used to promote moments of silence for weary travellers in the need of quiet.

This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.

For actors in a tourism destination, the atmospheric turn initially means looking at themselves in a more holistic and differentiated way. Through the analysis of strategic visitor flows, it is possible to identify subspaces with high frequency, which thus become identification spaces of a destination. Together with other identification fields, they shape the destination brand understood as spatial and atmospheric entity. This enables a different view of a destination, its structure and generates new opportunities for destination management, which wll be discussed in the form of an outlook. A destination manager, for example, could in the future collaborate with governmental bodies responsible for spatial planning and with private builders on spatial design projects and introduce the perspective of the destination as a branded space.

The existing literature on fatness has critically discussed meanings and morals associated with body weight and explored people’s experiences of weight loss attempts. However, little attention has been paid to the practices of dieting – how it is ‘done’. Based on an interview study involving 31 participants, who shared their self-tracking experience of using the MyFitnessPal calorie counting app, we focus on the practices of ‘doing’ calories. First, we discuss the practices of temporality of logging food, showing that the use of MyFitnessPal not only has to be fitted into daily routines but can also transform them. Then, we look at the practices of precision or users’ various ways of turning the ‘messiness’ of food into precise numbers. Lastly, we explore users’ practices of adjustments – their attitudes to adherence to their daily calorie goal and ways of dealing with going above it. Based on our findings we suggest calorie counting is not a straightforward data collection, but one that involves constant practical strategies and negotiations, and can both influence and be influenced by other everyday practices.